I showed Lost Highway to Brando after I finished it but before it was released. We rented this theater and told the owner Brando was going to come to see this film, and the theater owner was pretty pumped. So we get this thing all set up and Brando comes into the theater by himself and they have all these treats out for him. He's already got a burger and fries with him, but he fills his pockets with candy anyway and goes into the theater eating candy with his burger. He called me later and said, "It's a damn good film, but it won't make a nickel." It was good. He liked it. A lot of people thought Lost Highway wasn't a commercial choice, and that was true, but it did okay. Siskel and Ebert gave it two thumbs down, so I got the guy at October Films, Bingham Ray, to run a big ad that had an image of two thumbs down and text that said: "Two more great reasons to see Lost Highway."